Divide & Conquer
Have a look at this promotional video for a RED BULL sponsored event. This is not your average promo video. Shot by BOOMBOX group, this video is a short spotlight of what this relay race will be all about. The footage was shot on RED and 5D following some loose guidelines by RED BULL Canada. The focus of the video is on the exchange between characters while giving time to the viewer to take in degree of difficulty in the maneuvers. The promotional side of the video is only really revealed at the very end.